POSTPONED: Using Social Media to Increase Teens’ Access to Your Services

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ATTENTION: This session has been postponed. We will alert you to any rescheduled presentation.

More than 8 in 10 American teens look for health information online. Title X clinics have an opportunity to develop a vibrant and robust online presence to successfully reach adolescents. However, many public health agencies have little to no online presence, thereby missing these opportunities to reach potential adolescent clients.

This webinar will offer up-to-date trends about how adolescents access health information that will help you identify key considerations when creating an effective social media outreach strategy. You will learn about helpful tools and guidance that will support you when creating a safe and engaging social media presence to help reach adolescents in your community. 

NOTE: Video clips will be used throughout to show examples of Social Marketing. You will need a good internet connection and to be able to access YouTube in order to see some of them.


Who Should Attend

Community educators and outreach workers who want to create social media campaigns to reach adolescent clients should register.

Learning Objectives

After completing the webinar, participants will be able to:

  1. Describe trends in adolescent health information seeking behavior.
  2. Define social marketing and its relevance in the new media landscape.
  3. List key considerations and potential pitfalls involved in the creation of engaging social marketing content.
  4. List strategies to protect the agency while building capacity to virtually reach adolescents.


Kenny Neal Shults is the principle consultant with Connected Health Solutions, an organizational development consultancy. He has over 20 years of experience working with service organizations across the country to develop sound, innovative,measurable, engaging, and respectful strategies for engaging with key vulnerable populations. Kenny specializes in public health and behavior-change program and curriculum development surrounding a variety of at-risk populations. In 1999, he developed some of the first program objectives and evaluation strategies for agencies using the Internet to reach clients in online venues, and later developed the first policies, procedures and protocols for agency use in minimizing liability and ensuring ethical service delivery.

Registration and Fees

The webinar is free of charge. There is no fee for a certificate of participation.

Continuing Education

Continuing education is not available for this webinar.

Register Online by Tuesday, November 17, 2015


FPNTC is supported by the Office of Population Affairs of the U.S. Department of Health and Human Services. The information presented does not necessarily represent the views of OPA, DHHS, or FPNTC member organizations.


Contact the Family Planning National Training Center for Service Delivery at 512-474-2166 or